Ebola: LASAA Partners Electronic Billboard Operators for Sensitisation
This initiative supported by the state Ministries for Health and Information would involve electronic billboard operators enabling their platforms across the state to be used free of charge in conveying messages about the disease in strategic locations.
It was also estimated that the operators will be waiving over N240million charge for billboard space.
LASAA’s Managing Director, Mr. George Noah, noted that the campaign would focus on key areas related to the spread and management of the disease such as modes of transmission, preventive measures, symptoms and help telephone lines.
According to Noah, “This initiative is designed to complement efforts being made by the state government to curb the spread of the Ebola virus. It’s also borne out of the need to enlighten the public about the disease and the need to adopt preventive measures.
“We hope to achieve this with the use of electronic billboard addvertisment which we would be rolling out in collaboration with our esteemed partners who see this as a corporate social responsibility (CSR) initiative.
“In all, we would make use of a total number of 32 electronic billboards across strategic locations in the state.”
Electronic billboard operators partnering with LASAA on the sensitisation include the Ahaa Media, Capital Media, Clearedge Media, Corporate Media, Emotion, GEMS, Integrated Howdy Consult Limited and Invent Media.
Others are Marketing and Media, Media 2, Media Link Limited, New Crystal, Optimum Exposures Limited, Plural Media, Provision Media, Strategic Media Solutions, Space Contractors, Media Worth, Monumental Concept Display, Promoworld and Weatherheads.
Also, Insight Communications Limited has agreed to provide creativity for the campaign for free.
According to the LASSA boss, the locations where the adverts will run are Festac, Obalende, Oworoshoki, Maryland, Apapa-Oshodi expressway, Mobolaji Bank Anthony Way, Lekki-Epe expressway, Lagos Ibadan expressway. Magodo and Agidinbgbi-Ikeja.
It will also run at Adekunle Interchange along 3rd Mainland Bridge, Osborne Road Ikoyi; Eko Bridge, Teslim Balogun Stadium, Berger Bus Stop, Liverpool Road Apapa, The Palms Lekki, Ikeja City Mall, Allen Roundabout Ikeja, Lagos Island and Ikeja Cantonment.
President, Outdoor Advertising Association of Nigeria (OAAN), Charles Chijide, who was upbeat about the initiative, said: “Outdoor as a major part of the marketing communications mix will play its part in sensitising the public on the Ebola scourge.
“This battle is a collective responsibility and would be won through novel ideas such as this. Consequently, we lend our full support to LASAA and our members partnering with them on this noble cause.”
Jimi Awosika, Managing Director of Insight Communications said his firm was proud to identify with LASAA and its partners, adding that: “The advertising industry is mindful of its role in the society at times like this and is willing to undertake its corporate social responsibility. For us at Insight, this is a call to serve and all hands must be on deck in combating the spread of Ebola virus.”
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